Objetives
To conduct market studies aimed at identifying opportunities and commercialization strategies for research results.
The objective of this action is to thoroughly investigate and analyze the potential market for a specific technology, product, service, or knowledge to be transferred to another entity or the general market.
This study is fundamental to understanding the commercial context and market opportunities for transferring the asset.
This action includes results for which the appropriate steps have been taken in advance to secure their protection before official bodies and registries. Most university-generated results are in an early stage of development; thus, conducting market studies allows for analyzing exploitation alternatives, incorporating improvements, and fine-tuning the assets to offer them to companies or entities that will carry out their final development and commercialization.
Conditions
To access funding, the following criteria must be met:
- Result Eligibility: The study must target the exploitation and/or commercialization of protected results—or results in the process of being protected—generated at the University of Jaén.
- Application Limit: Each research team may submit only one application per year.
- Required Content: Funding will cover market studies that contribute to the exploitation and commercialization of protected results. These studies must include, at a minimum:
- Target Market Analysis: Identification and sizing of the potential market.
- Competition: Evaluation of competitors and the asset's market positioning.
- Market Demand: Analysis of current and potential demand.
- Barriers to Entry: Identification of technical, regulatory, and commercial barriers.
- Business and Commercialization Model: Pricing, distribution, and promotional strategies.
- Financial Analysis: Revenue projections and profitability.
- Risks and Opportunities: Assessment of commercial risks and emerging opportunities.
- Funding Cap: The maximum grant amount per application will be determined in the official call.
Applicant Requirements
Must be the Principal Investigator (PI) of the project from which the results derive, or a research team member with explicit written authorization from the PI.
Must meet any additional requirements established in both the general regulations and the specific text of the official call.
Application Submission
Applications must be submitted through the Electronic Office (Sede Electrónica) of the University of Jaén, attaching all documentation required by the call.
Evaluation Criteria
Applications will be evaluated according to the criteria outlined in the call once approved by the OTRI (Knowledge Transfer Office) directorate.
Beneficiary Obligations
Beneficiaries must comply with all obligations set forth in both the general regulations and the official call text.
Contact
Knowledge Transfer Office (OTRI)
📞 +34 953 214 270
📧 otri [arroba] ujaen [punto] es (otri[at]ujaen[dot]es)